For this session of process and production we looked at animating typography. I decided to create an animation with the use of kinetic typography, on the font "proxima nova". As seen below, I used techniques using the 3D feature, which allowed me to animate the type using both the x and z axis. This allowed me to create some nice transitions between the different weights of the font.
Proxima Nova Animation from Jack Pomfret on Vimeo.
I am pleased with the result of this animation. The use of type in this way has interested me, and I intend to look further into the concept in a future project.
