We firstly looked at how it began. We were told not to start he essay with "In this essay i will talk about" as this is not a very interesting way to open an essay, where an abstract would be much better suited, and be more interesting for the reader.
We also looked at the length of the sentences. For the opening of the essay the sentences should not be too long, as you do not want to give away too much information on the topics that are going to be covered later on in the piece of writing. Short and medium sentences are good, as this will give enough information needed in the abstract, however still leaving unanswered question that may help to lead the reader to read on.
I think that looking into brand/anti-brand for my essay was a good topic, as branding has become such a missive part of our society. We were told that we should always read the paragraph back and ask ourselves if it made sense, and informed the reader about everything that you wanted to put across. I think that i managed to explain branding and anti-branding thoroughly in my introduction.
