Friday, 11 March 2016

Kinetic Typography 2

For this session of process and production with Sarah, the task was to create a 10 second animation, focusing on typography once again. However, this time, the focus was to use the 'z space', which allows for a 3D look to be created.

I decided that I would use the quote from the Harry Potter character Albus Dumbledore "Happiness can be found in the darkest of times when one remembers to turn on the light."

As I created this, I decided that it would look better if the quote ended in a block of text, however in order to make this look more visually appealing, I changed the size and weights of the words in order to create this.


I used a template for where I wanted the text to end up at the end of the animation.

In order to create the animation that can be seen below, I used the camera feature on Adobe After Effects, and then made the text editable in 3D. This allowed me to change where the text was placed in the z axis, which therefore gave the look that the text was moving from different locations.

I created the animation backwards, setting the keyframes for where I wanted the text to end first. However the template was needed in order to re-arrange the text once it had been moved around due to the use of the z axis.

I used a paper texture from online for the background, however edited it in photoshop, by adding a grey transparent layer on top, as well as darkening the edges. I believe that this helped to add extra depth to the animation, and the viewers eyes are drawn to the centre of the screen where it is a ligher shade of grey.


HARRY POTTER QUOTE from Jack Pomfret on Vimeo.

Overall I am happy with the outcome of this session of process and production, and believe that I have learnt a new skill that is easy to use, and creates interesting and aesthetically pleasing results.