Helvetica

We watched the documentary film "Helvetica" which is a font that used to be called 'Neue Haas Grotesk'.The film by Gary Hustwist who also directed the film Urbanised that we watched early on in the year, looked at the difference between the style of the type back in the 1957 as well as went through the history of the typeface and how it came about.

The clean and modern typeface is used by many companies, and was one of the first fonts to change the old overwhelming advertisements in america to the clean, crisp ones we know of today. I enjoyed seeing how just a font could have made such a difference to a whole style of advertising. It was also interesting to see the opinions of the people who dislike the font, as these opinions are very rarely voiced about the much loved typeface.

I was not a huge fan of the film. I have only recently become more interested in typography since being at university, as i have realised how important it is in order to create a good finish for a piece. However the film was very long considering it was only about one typeface, and i think that it was dragged out a little bit longer than it needed to be.