We first looked at aims, and how to communicate ideas through images, words, layout and sequence. It is preferred to build up a folder over time of references on a defined theme. This not only shows evidence of contextual and theoretical awareness, but also helps you to identify which way to approach the subject matter, and create a strong visual.
After this, I should evaluate weather the idea can grow in interest, or will it become boring and therefore not as fun to work on. I should also ask myself if it is just all facts, or is it just all process and technique. Sometimes the idea may be too simple and not have enough depth however other times it may not be achievable at all.
Sometimes creative blocks happen, and ideas can be hard to come by. If this situation arises, it is important to have a method of coming up with ideas in order to get out of this trough. It is good to mind map and get multiple ideas down. However, verification from peers is also a huge help. Acceptance of ideas, or even tolerances from society help for creatives to believe in their idea, and discussions can help in brainstorming more.
Graham Wallas (1858–1932), a British political scientist and sociologist came up with a theory for creative process. The Four-Stage Process Model Wallas believed the creative process could be described as a series of four stages:
Preparation: The problem to be solved is carefully considered and resources are gathered in order to confront the task. The conscious mind is focused on the problem.
Incubation: Drawing upon these resources, consideration of the problem is internalized and becomes a largely subconscious activity. The mind makes connections more freely and abundantly.
Illumination: Possible solutions to the problem transition from subconscious to conscious thought. This is a moment of insight and optimism.
Verification: Solutions are tested and may be applied if shown to be viable.
The process model is divided into four stages: Discover, Define, Develop and Deliver. For all creatives when coming up with an idea, we think of a lot of different ideas. This is "divergent thinking". Then we can refine and narrow down the idea in order to get to something to focus on. This is "convergent thinking" which can be represented by a diamond shape. However, the diagram is a double diamond for a reason. This process will be carried out twice. Once to confirm the problem definition and once to create the
solution. One of the greatest mistakes is to omit the left-hand diamond and end up solving the wrong problem.
If creatives use this method for idea generation, ideas will be developed, tested and refined a number of times, with weak ideas
dropped in the process. This cycle is an essential part of good design.
I think that if i carry out this method when going through idea generation for my project, i will be a lot more productive in getting rid of the weaker ideas, and refining those that have potential.
