In the lecture, they showed us the branding that they had produced for the festival the "lost village". I absolutely loved this as i am interested in festivals anyway, and this festival had a twist. The way Matthew and Daniel branded this new up and coming festival was very clever, and they defiantly thought of how the brand would be used socially. They created a very simple logo for the festival that would be easy for the general public to recreate. This will do a world of good in advertising the brand.
I like the logo for "lost village" as it is very simple and easy to replicate. It takes both the L and the V and used the typeface to create a logo with the letterforms crossing.Matthew and Daniel also talked about how the they spent a lot of time creating the storyline behind the festival, which was to add character to the event and create a better experience for festival goers. The concept behind the back story is to give the feeling of the "woods coming alive". By adding this to the festival it may appeal to more people, or could be classed as a niche brand, as it has a very indie feeling about it.
The design of the website works well with the rest of the brand, as it embraces the handmade typeface that gives the festival an edge, with the crisp clean simplistic design that makes the website easy to navigate, and has a very nice aesthetic about it. The website acts as a hub for the brand, bringing all of the different elements, such as merchandise, tickets, and the story behind the festival together in one place. I like how they have made each characters backstory so accessible, and people can learn about their story, and then might see them when they go to the event itself. The whole brand as a whole works very well, and I am impressed with what Only studios have produced.
