The diagram starts with Exposition and then moves onto rising action. There is then the climax which is the main part of the narrative that people remember. After this, there is falling action and then denouement.
I took AS Media at college and i remember looking at a diagram that resembled the one exhibited. I never really thought about applying this knowledge into design.
We briefly looked at a video on TOMS shoes. The video explained the story behind the shoes, and i was surprised by what i saw. The reason for toms being created was to help the children in Argentina who didn't have shoes. For every pair sold, one pair was given away to those in need. Even the name "TOMS" is derived from "Tomorrow shoes" as this is what they were named, because they would be the shoes for the children in the future.
I think that this video is a brilliant example of how a narrative can help when designing, as it can tie a person into the product or service emotionally. The video exhibited below has been beautifully made and follows the narrative structure. I am defiantly going to look more into narrative when designing, as i think that this is something that could really help me to improve my design outputs and help me to reach a new level of quality that i have not managed to reach thus far in my design career.
